Friday, 3 February 2012

English Copywriter in Buenos Aires

I am an English copywriter in Buenos Aires.

In a former life, I was an English copywriter in Hong Kong. That's when I really got into writing blogs, for better or worse.

I've been here three days. And I don't really know much about advertising in Argentina besides the fact that they do some great work.

Is this the reason we're here? No. Well, no. Maybe. No. I'm not sure anymore.

Um. We like the climate and we want to learn Spanish too. And it seems like a neat place. And we like steak. But the ads were a big part of it. For me at least.

I came here without knowing anyone. I barely speak Spanish, having taken five months of lessons twice a week for an hour and a half a shot. But in my short time here, it appears that I know more Spanish than most people know English and that's cool. It's the perfect place to learn.

So this makes it a way crazier venture than when I came into Hong Kong hoping to score a job at a 4As ad agency without knowing anything, really. Because at least there they spoke English, somewhat, and my Cantonese was restricted to swearing and things that people shouted at me, like Fie Dee La (faster) and Ho Sun Foo (work harder).

Actually, what makes this even more ridiculous is that I've dragged my whole family into this one. Before, it was just me. All I had to do is keep trying. Now, I have my wee twins, two-year-old Holden and Olive and my fiance/girlfriend/wife-to-be/baby-mama/lover Maria. So that's a lot more pressure to make things work.

The good part is, I still have my business back in Canada. And by working remotely, I can keep the fires burning. Such is the beauty of the Internet and the modern age.

Either way, as a Buenos Aires English copywriter, I hope to shift a pitch in the radar of the big agencies and hopefully pick up some work. I'll tell you about my plan in the next post.

1 comment:

  1. Looking forward to seeing how you do, Mike. I've been perusing various narratives from North Americans about working in Argentina and a frequent theme is that the locals are friendly, charming and accepting but will happily screw a foreigner in business. Chiseling, non-payment, breaking promises: it all seems to be part of the game. Probably because as an outsider you have no "muscle" (personal or legal) to back you up. And they know it.

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